“The irresistible output of the entertainment and information industry carry with them prescribed…”

“The irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers more or less pleasantly to the producers and, through the latter, to the whole. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood… Thus emerges a pattern of one-dimensional thought and behavior.”

Herbert Marcuse, One-Dimensional Man

“Society still is organized in such a way that procuring the necessities of life constitutes the…”

“Society still is organized in such a way that procuring the necessities of life constitutes the full-time and life-long occupation of specific social classes, which are therefore unfree and prevented from a human existence. In this sense, the classical proposition according to which truth is incompatible with enslavement by socially necessary labor is still valid.”

Herbert Marcuse, One-Dimensional Man

“The distinction between true and false consciousness, real and immediate interest still is…”

“The distinction between true and false consciousness, real and immediate interest still is meaningful. But this distinction itself must be validated. Men must come to see it and to find their way from false to true consciousness, from their immediate to their real interest. They can do so only if they live in need of changing their way of life, of denying the positive, of refusing. It is precisely this need which the established society manages to repress to the degree to which it is capable of “delivering the goods” on an increasingly large scale, and using the scientific conquest of nature for the scientific conquest of man.”

Herbert Marcuse, One-Dimensional Man

“Freed from the sublimated form which was the very token of its irreconcilable dreams — a form which…”

“Freed from the sublimated form which was the very token of its irreconcilable dreams — a form which is the style, the language in which the story is told — sexuality turns into a vehicle for the bestsellers of oppression. … This society turns everything it touches into a potential source of progress and of exploitation, of drudgery and satisfaction, of freedom and of oppression. Sexuality is no exception.”

Herbert Marcuse, One-Dimensional Man

“All liberation depends on the consciousness of servitude, and the emergence of this consciousness is…”

“All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual’s own.”

Herbert Marcuse, One-Dimensional Man

“Our mass media have little difficulty in selling particular interests as those of all sensible men….”

“Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.”

Herbert Marcuse, One-Dimensional Man

“We may distinguish both true and false needs. “False” are those which are superimposed upon the…”

“We may distinguish both true and false needs. “False” are those which are superimposed upon the individual by particular social interests in his repression: the needs which perpetuate toil, aggressiveness, misery, and injustice… Most of the prevailing needs to relax, to have fun, to behave and consume in accordance with the advertisements, to love and hate what others love and hate, belong to this category of false needs.”

Herbert Marcuse, One-Dimensional Man

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