“The qualitative difference between the existing societies and a free society affects all needs and…”

“The qualitative difference between the existing societies and a free society affects all needs and satisfactions beyond the animal level, that is to say, all those which are essential to the human species, man as rational animal. All these needs and satisfactions are permeated with the exigencies of profit and exploitation. The entire realm of competitive performances and standardized fun, all the symbols of status, prestige, power, of advertised virility and charm, of commercialized beauty – this entire realm kills in its citizens the very disposition, the organs, for the alternative: freedom without exploitation.”

Herbert Marcuse, An Essay on Liberation

“The way in which a society organizes the life of its members … is one “project” of realization among…”

“The way in which a society organizes the life of its members … is one “project” of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.”

Herbert Marcuse, One-Dimensional Man

“The distinguishing feature of advanced industrial society is its effective suffocation of those…”

“The distinguishing feature of advanced industrial society is its effective suffocation of those needs which demand liberation — liberation also from that which is tolerable and rewarding and comfortable — while it sustains and absolves the destructive power and repressive function of the affluent society. Here, the social controls exact the overwhelming need for the production and consumption of waste; the need for stupefying work where it is no longer a real necessity; the need for modes of relaxation which soothe and prolong this stupefication; the need for maintaining such deceptive liberties as free competition at administered prices, a free press which censors itself, free choice between brands and gadgets.”

Herbert Marcuse, One-Dimensional Man

“The irresistible output of the entertainment and information industry carry with them prescribed…”

“The irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers more or less pleasantly to the producers and, through the latter, to the whole. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood… Thus emerges a pattern of one-dimensional thought and behavior.”

Herbert Marcuse, One-Dimensional Man

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